She advises CEOs and leadership teams across a range of topics surrounding growth, including branding transformation, marketing effectiveness, digital optimization, international expansion, and more.

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One thing you really don’t have is the luxury of time.

If you are tongue-tied, you are out of the picture. There are numerous other questions you can ask on a speed date if you rack your brains.

About this talk: On dating sites Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right.

In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters.

With the common goal to elicit an emotional response through a carefully communicated first impression, Sarah reviews the three key lessons companies can learn from these experienced and bountiful self-branders.

Sarah Willersdorf is a Partner and Managing Director at the New York office of BCG and the global topic lead for Luxury, Fashion, and Beauty within BCG.

This is how we connect with anyone, online or in other social interactions, we find common ground.

The one thing you have in common straight away is the fact you’re both trying online dating.

When you begin communicating with someone online all you’re trying to discover is whether the person you’re speaking to is genuine and whether there’s enough of a connection between you to want to take it further.