For younger consumers, the market is actually pretty barren.

Unlike other social media apps like Facebook, Twitter, and Instagram, Snapchat offers an incredibly natural-feeling share service.

You’re never scared to send something to someone in Snapchat because, unless the photo or video is screenshotted, it’ll disappear once it’s been looked at and played.

This is something that Amazon may be trying to address with the announcement of the .

Livestreaming doesn’t have to be a big performance or a one-on-one video call.

The market is absolutely flooded with social network apps and services, to the point where it seems like we don’t have room for any new ones in our lives—or our phones, for that matter.

But Snapchat has fallen easily into the lives of so many people, particularly teens, young adults, and twenty-somethings, and it’s easy to see why.

It’s the closest thing to being with friends in person.

Instead of posting to a feed and waiting for Likes, or slinging texts and media back and forth over messaging, Housepartying happens Live.

And while plenty of snaps are saved and screenshotted on phones, most users understand that not every snap can or should be saved.

This feeling of disposable media is something not found in any other social service on the market, where most users are taught that everything you do will follow you forever.

Researchers have found that toddlers between the ages of can learn a great deal from video chatting — especially when they’re interacting with family members.