Hodge likens Beautiful People to Mensa and national football teams, insofar as a theme of exclusion runs through all three, and that his own website simply ‘removes the first hurdle in dating’, in the same way that a football team might audition prospective players, and Mensa sets out intelligence and aptitude tests for its applicants.Hodge describes the voting system employed in the screening stage as ‘fair and democratic’.A self-proclaimed “elite” dating website has removed around 3,000 members because they were "letting themselves go".

Beautiful People describes itself as the largest online community for attractive people and claims that its services have led to over 700 marriages.

The website launched in Denmark in 2002, expanded to the UK in 2005, and finally went global in 2009.

In order to join, one must first apply and undergo a voting process in which current members decide whether or not the applicant is attractive.

The voting process for applicants lasts 48 hours, and applicants can track incoming votes to see how members are responding to them.

The website boasts more than 800,000 users from 190 countries and first launched in Denmark 2002, before spreading to the US and UK in 2005.

A statement from Beautiful claims it does not attempt to define beauty but “simply gives an accurate representation of what society's ideal of beauty as decided by the members”.

‘Beauty is in the eye of the beholder’, apparently.

And no website better defines this statement than the controversial beautifulpeople.com, the dating website that hit the headlines several years ago for its divisive screening process based on appearance.

“It’s human nature, it’s Darwinism, it’s millions of years of evolution.