An effective technique in digital content marketing is “self-liquidating premiums”—having the value of premiums exceed the entire purchase price of your product.

For example, let’s assume you have a product, perhaps a downloadable e Book freemium, with a list price of .97.

and is relied upon by industry leaders from multiple markets.

A large amount of data on actual premium promotions was obtained from a leading manufacturer of consumer packaged goods. (2015) An Analysis of the Effectiveness of Consumer Premium Promotions. (eds) Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference.

Based on this information, several questions are addressed relating to: (1) sales response effectiveness over time, (2) effectiveness in attracting competitors’ customers, (e) interactions between premium prices and required proofs of purchase, and (4) findings of follow-up surveys as a way of analyzing promotion success. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.

The consumer generally has to pay at least the shipping and handling costs to receive the premium.

Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product.

Below is what I consider the "Mega Classic" sales funnel; it incorporates all the possible bells and whistles: Let's walk through it, shall we? You won't likely need or want to do everything in the "Mega Classic"; it would be overkill.

Remember, the core concept of the "Classic" sales funnel is that after the initial offer, there's another offer, and possibly a third follow-up offer.

However, I think we have a limited window of opportunity, because every year, the advertising costs are going up.

Today you can still get it cheap, but in a few years?

An example of this is the ‘buy a coffee and receive a free muffin’ campaign used by some coffee houses.

Self-liquidating premiums are when a consumer is expected to pay a designated monetary value for a gift or item.

If I’ve done my job, at the end of this podcast, you’ll have a list of actions, tasks, and steps that you can use to start making more money.