Neither she nor any of the other women interviewed for this article permitted their real names be used.) In her profile on the site, Taylor describes herself as "a full-time college student studying psychology and looking to meet someone to help pay the bills." Photos on the site show her in revealing outfits, a mane of caramel-colored hair framing her face.

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Taylor doubted that her client could relate to someone who had grown up black and poor in the South Bronx. A month prior, faced with about $15,000 in unpaid tuition and overdue bills, Taylor and her roommate typed "tuition," "debt," and "money for school" into Google. Intrigued by the promise of what the site billed as a "college tuition sugar daddy," Taylor created a "sugar baby" profile and eventually connected with the man from Greenwich.

While he summered on Martha's Vineyard, she'd likely pass another July and August working retail in Times Square. ("Taylor" is the pseudonym she uses with men she meets online.

I met a beautiful woman on a dating site and we fell in love. It was only supposed to be for some fun at the beginning, which is why I thought the lies would not matter.

My problem is that I have lied to her about my age. When we met, she said she didn’t want to go out with a married man, so I lied about it.

She planned on spending the day with a man she had met online, but not in person.

Taylor, a 22-year-old student at Hunter College, had confided in her roommate about the trip and they agreed to swap text messages during the day to make sure she was safe.

Wang said she paid between 400,000 and 500,000 yuan (HK5,000-2,000) for the service.

“I think it was worth it, I’m satisfied,” she said.

The company Wang used, Weiqing – or “protector of feelings” – has 59 offices across the country, and offers free legal advice and lectures.