And his monthly blog, Ok Trends, which he launched last year, is suddenly one of the most popular Web destinations—2 million people have visited in the last six weeks—for fans of fascinating data about how we live and love.

As of November 2014, 332 million people had Linked In profiles.

High says previous research on online dating has focused on how people present themselves in their profiles.

Nevada has more self-described geniuses per capita than any other state.

Oregonians tend to be more gay-curious than other Americans.

With more users, comes greater demand for these sites to match the right people together.

But it seems as if hooking you up with the right person is less about what you say you want and more about how you, or others like you, behave online.

J., January 31, 2012—Online dating, once a refuge for the socially challenged, has gone mainstream, and is now a multi-billion dollar a year business fundamentally changing the way we seek relationships.

Hundreds of websites cater to every preference—all trying to unlock the secrets of the human heart—with science.

Those studies found that some people tend to exaggerate or lie about themselves and their accomplishments.

Researchers expected that profiles that were presented with high selective self-presentation--those who sounded perfect--and high warranting-- those who provided specifics that could be traced to a real person--would be the most popular.

'Instead of just saying, 'I write a blog,' name the blog and encourage people to check it out,' High says. People create profiles for networking, advancement, and business opportunities, through sites such as the business-oriented social networking service Linked In.