Baker is due to join the business in the summer, and the three remaining co-owners of Friends Reunited will leave at the end of the year.Michael Murphy, Tim Ward and Rob Mogford are expected to net a collective £55m, according to the reported terms of the three-year earn-out ITV set when it acquired Friends Reunited in December 2005.It now sits alongside more complementary brands than 'The X Factor' and 'The Bill' – with the likes of Find My Past and the 1911 Census now stablemates – but analysts remain sceptical about its value.

Then, in 2012, Friends Reunited was rebooted as "memory box".

At the time the boss of the site, Chris van der Kuyl, said it could rival Facebook as people were "just dumping stuff on there".

By 2005 it was sold, to ITV, for more than £125 million -- but the bad days were just ahead.

In 2009 the website was sold to DC Thomson for just £25 million.

Sport is one of Trevor's principal passions, both as a participant, and as a mind coach.

He is a student of both Kickboxing and Wing Chun Kung Fu and has written for Ultra Fit, Combat and Running Fitness magazines.

He says: "Friends Reunited has sat and stagnated so long at ITV, that I wonder if it has any real value left at all."There’s an argument that it’s now increasingly middle-aged users could be an attractive proposition for advertisers when compared with Facebook’s younger bias.

But I think all recent trends show that Facebook is actually proving very adept and successful at tapping into this older audience as well."So has the moment passed for the site where timing was once everything?

He was the editor of the Hypnotherapy Journal of the National Council for Hypnotherapy for nine years, and was their Director of Ethics and Supervision for a further five until he stepped down in 2011.

Trevor has gained a reputation as one of the leading experts in the theory and practice of hypnotic language, and his integration of modern scientific discoveries into the practical aspects of therapy has made him one of the key figures in the modern therapy field.

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