Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?

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From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.

But for those of us looking to go a cheaper route, there's a solution: the internet.

But can a formula determine whether two people will have a successful long-term relationship? According to market research company IBISWorld, the online dating industry made $153 million in Canada in 2014.

Services like e Harmony and promise to find you the best potential matches based on complex and tightly guarded algorithms.

It’s too simple to say that, once, college students met each other in person.

College was scaffolded with social activities meant to introduce strangers to other strangers, whether it was speed dating or fraternity-sorority hang-outs.Two-thirds of the singles and fling-seekers in America’s online-dating market are older than 34, IBISWorld data show.Pew Research surveys show 45-to-54-year-olds in America are just as likely to date online as 18-to-24 year olds, either because they’re divorced or far from the easier dating scenes of college campuses and first jobs.But a new poll finds that an extraordinary technological change has taken place over the past three years.Just two years ago, American adults ages 18 to 24 used online-dating sites and apps at an average rate for all American adults—about 10 percent. College-aged and post-college-aged Americans are now the most likely demographic to turn to the technology.Our free Indian dating site differs greatly from other Indian dating websites when it comes to the time to find matches, and in terms of its user-friendliness and dating quality.